I am a multidisciplinary visual and brand designer with expertise in tech, AI, e-commerce, and storytelling, dedicated to creating engaging and strategic visual solutions. My experience as a co-founder of a tech startup taught me to embrace ambiguity, harness the power of close collaboration, and navigate complex challenges with resilience.

I love the challenge of breaking down complex information and making it engaging and easy to understand for all kinds of audiences. Today, I leverage my design expertise and understanding of both technology and business objectives to craft strategic, compelling visual solutions. I think great design connects innovation with the people it serves, sparking curiosity and creating real change.

My Approach

Active Listening: I deeply engage with the stories, motivations, and goals of the people I collaborate with, fostering curiosity and empathy to inform impactful design solutions.

Innovative Problem-Solving: I embrace an iterative process, confidently discarding ideas when necessary to pursue creative paths that deliver effective and meaningful outcomes.

Insightful Empathy: My practice involves observing, uncovering insights, and forming connections to co-create solutions that resonate with both the audience and the business objectives.

Collaborative Excellence: I excel in balancing priorities and making thoughtful compromises, ensuring every project aligns with strategic goals while staying true to the vision.