Package Branding
Artisanal Brazilian chocolate crafted from unique cacao strains and timeless Recipes from 1914 which, passed down through generations, reflect Brazil's rich chocolate-making tradition, creating a luxurious chocolate that is smooth, velvety, and full of character.
My Role: Brand Guideline Design | Package Design | Communication Design
Tools: Illustrator | Photoshop
Design Approach
Brands Tagline: Cacau de Ouro – Where Tradition Meets Excellence
Inspired by Cacau de Ouro’s 1920s Brazilian heritage, I designed a brand identity rooted in the Art Nouveau era. I selected an illustration of a woman as the focal point, embodying elegance and tradition. Extending this aesthetic across packaging and marketing materials, I created a cohesive design system that honors the brand’s legacy while appealing to modern consumers.
How can I express brand values into a new brand identity? Below is my thought process.
Color Selection
The color palette has been created to based on three areas and was used extensively from print to digital materials to streamline its identity.
Typefaces Selection
The typefaces have been chosen to feature an Art Nouveau style for headlines, paired with a complementary font for regular text to ensure a cohesive and visually appealing design.
Image Selection
The image palette has been carefully crafted to encompass three key areas, perfectly reflecting both the brand identity and its unique style.
