RoadRunner Sports
Digital & Print Designs
RoadRunner Sports is a sport retailer with over 1.2M monthly online visitors, and offering a wide array of products across its 46 stores in the US. The company frequently runs advertising campaigns for major brands like Hoka and Asics to promote their products.
My Role
Graphic Designer | Production Print & Digital | Photo Editor
Team
Art Director | Marketing Managers | Merchant development | Store Visual Designers | Photographers | Copy Writers
Hoka Campaign – "Run Light, Run Free"
This campaign showcases advertising assets for Hoka running shoes, highlighting their cushioning, softness, and stability. Known for their GEL cushioning and lightweight design, Hoka shoes deliver exceptional shock absorption and comfort. The campaign features Hoka-provided images, carefully integrated to align with Roadrunner’s fun and inviting aesthetic.
Catalog Design
The catalog served as a sales and promote both the brand and its products. We crafted up to 17 catalogs annually, ensuring custom photography. The catalog design remained trendy and up-to-date, reflecting the latest design trends and consumer preferences.
