Digital Design for a Software Startup
Introduction
MixoModa is a software company that helps online apparel retailers makes online shopping more personalized and seamless by combining advanced technologies.
MixoModa aims to position itself as a trusted solution at the crossroads of technology and fashion. The goal is to highlight its unique combination of advanced AI capabilities and deep fashion styling expertise. The design assets should also emphasize the proven success and impact of MixoModa's technology in enhancing the online shopping experience for apparel retailers.
Role
Lead Visual Design | Brand Identity | Social Media Design | Presentation Design | Illustration | Photo Editor | Web Design
Team
I collaborated with cofounders to define the brand positioning. I worked with engineers, product managers, and marketing team to align branding with product features and company goals.
Visual Language
My design strategy was rooted in the three core values the solution offered to customers: AI-driven image recognition, fashion styling expertise, and personalized experiences. I focused on blending clean, forward-thinking, and fashionable design to create visuals that were both aesthetically compelling and strategically aligned with our dual expertise in AI and fashion.
This approach redefined AI branding and broke away from conventional software technology design. Using green to symbolize energy-efficient AI (according to IEEE Computer Society, energy-efficient AI is green). Yellow is energetic and elegant.
Slide Decks for Client Pitches
I designed slides to explain the technology used in sales pitches to potential retail clients.
LinkedIn Posts
The purpose of the LinkedIn posts was to demonstrate the capabilities of the recommendation system to potential clients.
Impact
The visual design and branding of MixoModa prioritized clarity, simplicity, and fashion expertise, transforming complex AI solutions into an approachable and visually compelling experience.
This strategic approach effectively communicated value, showcased a deep understanding of fashion and styling, and differentiated MixoModa from being just another AI technology for fashion e-commerce, building trust and engagement with retailers.
The redesigned website achieved a 40% increase in time spent on-site, a 20% boost in shopper engagement, and a 15% rise in product conversions within just three months. These outcomes highlight the power of design to elevate a brand's impact and usability.
Key Learnings
Understanding the Technical Solution
Effectively translating technology into user-friendly visuals required a deep understanding of both the product and its audience.
Collaboration is Key
Working closely with cross-functional teams—from AI engineers to retailers and customers—ensured that the visuals aligned with both technical functionality and business goals.
Balancing Innovation and Familiarity
While embracing the innovative nature of the technology, I leveraged my design expertise and experience in fashion e-commerce to create familiar, intuitive visuals that instilled confidence in users.
Iteration Leads to Success
Testing and refining branding elements and visual designs helped capture both the emotional and functional needs of the target audience.