The Design Museum Brand Identity Design

The Design Museum in London is a dynamic space where the public, industry, and education converge to explore new ideas through the lens of design. Founded in 1989 by Sir Terence Conran, the museum promotes awareness of design in education, industry, and culture.

My Role
Brand Designer

Team
Art Director

Architectural Inspiration

The Design Museum logo draws inspiration from the museum's bold, modern architecture and its role as a hub for creative exploration. I designed a logo that reflects the museum’s structural and contemporary character.

Design Explanation

  • Wording: The emphasis on "DESIGN" in uppercase highlights the museum's diverse scope, everything from architecture and UX/UI to fashion and product design, making design itself the central focus.

  • Structural Framing: The top and bottom lines create a visual frame, symbolizing structure, stability. These lines also give the logo a clean, gallery-like presentation.

  • Angled "i": The tilted "i" adds a dynamic, unconventional element, inspired by the museum's sharp architectural angles.

  • Yellow Accent: The bold yellow serves as a versatile, neutral base that can adapt to a variety of design types. It embodies energy, creativity, and modernity

More to come…